Telegram Introduce Ad Service for its Channels
In addition, he noted that it is also planned to introduce such a service for channel owners, but at the present time, there is a miscalculation of economic conditions.
The support team of the Telegram messenger has presented its own advertising platform, with the help of which channels that have more than a thousand subscribers will be able to publish paid messages.
From now on, it is important to know the following about advertising messages in Telegram:
- It will appear in public channels from 1000 readers and will be limited to 160 characters.
- It will also correspond to the topic of the channel in which they are shown.
- Context-based advertising.
- Privacy-conscious ads.
Regarding Users Privacy
- the cost of advertising in the messenger is from 2 euros per 1000 impressions;
- minimum advertising budget - from 2 million euros (there is no description);
- of this money, the messenger will allow 1 million euros to be spent on advertising, and another 1 million euros will be frozen as a deposit;
- if the contract between Telegram and the advertiser is terminated, and at this point, the advertiser does not have time to spend 10 million euros on advertising over the past 12 months, then Telegram takes a deposit of 1 million euros.