A Guide to Using Purple and Its Shades for Your Branding
Colours are a crucial branding element due to their ability to evoke different emotions, convey various messages and enhance brand recall and identity. Among the numerous colours, businesses can use in their branding, purple and its shades often go unappreciated even though they have a distinct character, a long history, and deep associations. If you want to use the colour for your branding, website, and other areas, you should understand it, how to work with it, and its characteristics. You ne…