Companies mention that there are many security tools already available to users, and they are technically effective also. But due to its complexity and inconvenience many of the users didn't use it.
So to solve this issue, organisation will work with the Open Source community to develop simple and easy-to-use tool. Their aim is to make such tool that people without having much technical knowledge can choose and use it.
On this initiative Google says-
“Excited for a future where people won’t have to choose between ease and security, and where tools that allow people to secure their communications, content, and online activity are as easy as choosing to use them.”
And DropBox says-“We believe that security shouldn't come at the expense of simplicity or design, and you shouldn't have to be a tech expert to stay protected online,”
This will be another great initiative by Google for the users security along shaking hands with Dropbox. If Simply Secure success in achieving the target then, this will create another competitiors for the firm who is already dealing on these security products.