Google's Android team launch a new "Get the Message" website to try shaming Apple into adopting RCS with the #getthemessage campaign. The Google Android team is pushing Apple to adopt Rich Communication Services or RCS for the Messages app.
RCS has been designed to replace the current SMS messaging standard. It supports high-resolution photos and videos, audio messages, bigger file sizes, improved protection (end-to-end encryption), and more reliable group chats. It also helps emoji reactions. SMS and MMS don’t support end-to-end encryption, which means your messages are not as secure.
The Get the Message website is designed to help iPhone and Android users get around their "green/blue bubbles" problem as well as similar problems between platforms. For instance, texting photos or videos are of low quality, issues with group chat, end-to-end encryption, adding read receipts, typing indicators, and more. These issues can be resolved if Apple adopted RCS for its message app.
It’s not about the color of the bubbles. It’s the blurry videos, broken group chats, missing read receipts, and typing indicators, no texting over Wi-Fi, and more. These problems exist because Apple refuses to adopt modern texting standards when people with iPhones and Android phones text each other.
Apple turns texts between iPhones and Android phones into SMS and MMS, out-of-date technologies from the 90s and 00s. But Apple can adopt RCS—the modern industry standard—for these threads instead.
Fix Texting between Andoird and Apple
Additionally, the Android team also published a blog post briefing on the importance of Rich Communication Services (RCS) and its functionality. Team also explained why text conversations between iPhone and Android users sometimes experience issues.
The blog post says that group chats "feel outdated" because iPhones are still using SMS and MMS for conversations, which h is quite old technology. The android team urged Apple to adopt RCS as it could bring that back and connect all smartphone users, bring a secure, modern messaging experience, and because so many different companies and carriers are working together on it, the future is bright.
Anyways, it would be great if Apple would adopt RCS because it would make everyone’s messaging better, especially between Android and iPhones.